Engineering projects are necessary to bring progress to populations across the world. In this context, the Armenian government wanted to improve the infrastructure system of several regions throughout the country. Along with this big engineering task, an animated explainer video was required to describe its important details.
In fact, it was a series of 6 explainer animation videos that would raise awareness on this groundbreaking program. This infrastructure plan included improvement of water supply in big areas and the development and enhancement of new and existing pipeline and road systems. Said improvements were expected to increase the regions’ income by up to 20%.
The ministry of Agriculture was interested in using animated video production and specifically an animated explainer video to inform the people about the infrastructure campaign. Projects of this magnitude imply working with a lot of numbers and data. For this reason, they wanted to be very clear about the information and reveal it in an easy and clear way, so anyone could understand it.
Explainer videos are perfect for simplifying complex terminology and boring figures, so they were very excited about working with our explainer video company and watching the final product.
We designed our explainer animation video to effectively communicate this big project to people across the country. This would allow them to retain the data easily and comprehend its implications better.
Our animations are easy to follow, with very familiar landscapes and detailed engineering graphics. It also presents the data very clearly.
Since an animated explainer video is so easy to share, the Armenian government thought it’d be the perfect medium for educational initiatives and campaigns of this kind. This is a common feature in the best-animated videos, especially those developed for government organizations.
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Animation production: Yans Media
Style: 2d motion graphics
Creative Direction: Tigran Movsisyan
Story Board&Illustration: Hakob Gepenyan
Motion Graphics: Hakob Gepenyan