Scaling Lean

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WSJ Author Ash Maurya’s New Book

You can’t judge a book by its cover. But you can enjoy its animated book trailer. Ash Maurya is very well known in the startup and business world. He is a best-selling author with one mission: Help entrepreneurs succeed in their path to financial freedom.

For this purpose, he has created some of the most impressive products on the market. They are designed to assist global innovators in taking their big idea and making it a profitable reality.

Scaling Lean animation
Scaling Lean book trailer
Scaling Lean explainer video

The Challenge // Use our book trailer production services to introduce “Scaling Lean”

It can be tricky to translate the premise of a book into 90 seconds  animated explainer video. But we are passionate about the topic at hand. We are also passionate about engaging animated book trailers. So we were up to the challenge.

When people talk about book trailer production they are probably thinking about a commercial or a promotional video. That was why we wanted to create a book promotion video that would capture the spirit of the book. The video should also transmit the most crucial idea for companies: the importance of providing value to customers

space machine animation

The Solution // Make a book trailer that pays tribute to the spirit of the book

Through a strong collaboration with Simplifilm, we chose to pay tribute to the book’s core message. This message is directed to managers and employees, so we decided to create something visually interesting to them.

Simplifilm has a huge experience in book trailer production and they suggested to tell the story through a futuristic animated book trailer. This setting symbolizes the great future that good business decisions can bring to any starting company. It also fits with the high-tech environment of today’s startup world.

The script creates hype for the book, and the elaborate 2D motion graphics work really sets the book video trailer apart. We think this explainer video is an original and interesting way to promote a new book in the digital era.

Scaling Lean book


Animation production: Yans Media

Style: 2d motion graphics

Creative Direction: Tigran Movsisyan

Story Board&Illustration: Hakob Gepenyan

Motion Graphics: Hakob Gepenyan

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