UN AIDS For The Caribbean Region

Much progress has been made in the fight against AIDS in recent years, but there is still a long way to go, especially in areas where poverty and stigma prevent people from getting access to lifesaving measures.

Challenge:

Complex topics can be tricky to address in any circumstance. But getting out an important message in less than a minute adds even more of a challenge. How do you show inequality and inequity effectively in a short video while treating the content with the care that it deserves?

Solution:

Metaphors are incredibly effective at conveying messages while at the same time establishing emotional engagement. For the UN AIDS Carribean project, we worked with regional partners to put together a script that takes uphill battles and turns them into visual representations of how important and powerful empathy and compassion can be for those less priviliged. The result is that in only a minute, a viewer becomes immersed in a story that has a full arc and appeal to compassionate action.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Agency

Future by Design studio

Production company

Yans Media