Silk Road – Company Explainer Video Series
Silk Rd is a shipping and logistics company making it easier than ever to book trucks in the middle east.
In the crowded shipping business market, how do you make an impact and stand out from the rest?
Solution: We came up with a branding solution to establish trust with potential customers. This was accomplished by taking advantage of Silk Rd’s very namesake—the legendary silk road across Asia. Crafting a narrative that tied in the old silk road with the new was a way to create a connection in people’s minds between the legend and a business they can use today. The result is an entertaining story that informs about the business as well.
Animation production: Yans Media
Style: 2D motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan
Motion Graphics: Gevorg Vardanyan