Silk Road – Company Explainer Video Series

Silk Rd is a shipping and logistics company making it easier than ever to book trucks in the middle east.

Challenge:

In the crowded shipping business market, how do you make an impact and stand out from the rest?

Solution:

Solution: We came up with a branding solution to establish trust with potential customers. This was accomplished by taking advantage of Silk Rd’s very namesake—the legendary silk road across Asia. Crafting a narrative that tied in the old silk road with the new was a way to create a connection in people’s minds between the legend and a business they can use today. The result is an entertaining story that informs about the business as well.

Silk Road 1
Silk Road 2
Silk Road 3
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Silk Road 7

Credits

Animation production: Yans Media

Style: 2D  motion graphics

Vertical(s) High Tech

 

 

Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Anet Hovhannisyan

Motion Graphics: Gevorg Vardanyan