Oxford Performance Materials - OsteoFab

Healthcare
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OsteoFab is changing the medical field for the better with 3D printed, bacteria resistant implants that are a big advancement from traditional titanium models.

Challenge:

The medical implant industry isn’t exactly a glamorous field that makes for exciting video content, but it is one with massive profit and health improvement potential. How do you create and keep engagement for a dense topic like aritificial body parts?

Solution:

Once again, we see just how powerful using an animated explainer video can be. With bright visuals, dynamic animations that show situations impossible to do with live action, and a quick pace, we can create a highly watchable video for a topic that could fall into a trap of being too boring to capture viewers. It’s the old trick of using style to get people to stick around long enough to see the substance.

Credits

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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