Juice Commercial – Tamara

Short brief: flying, exploiting fruits or fluid simulation or dancing fruits or whatever: just make it super!
How to blend exciting fruit images, a healthy lifestyle and a new package all into one big,physics-altering juice commercial? Ask Tamara Fruit. Established in 2002, Tamara Fruit is a pioneer in the production of a wide range of fruit-based products, like compotes, jams, preserves and organic juices. They also want to expand production to international markets by forming connections with local distributors. They step up their game in the marketing department, with fun and engaging ways to reach new demographics.

Tamara video

The Challenge // Use Vfx Fluid Simulation To Grab Attention

It’s precisely the growing world demand for high-quality, organic products. That has led Tamara Fruit to come up with an exciting idea to take advantage of social media’s craving for viral videos and the latest in state-of-the-art 3D motion graphics. How can they introduce an update on their package design to new and existing followers in an eye-catching way and for everyone in social media to see? A fluid simulation juice commercial where the laws of physics simply cease to exist.

vfx animation

The Solution // A fresh juice animation where the laws of physics cease to exist

Tigran, our  3D animator suggested we use VFX water fluid simulation to create a fresh and dynamic-looking animated video for a website that could also transmit the sense of freedom and healthiness that Tamara Fruit’s products are recognized for.

It’s difficult to recreate convincing fluid simulation effects, so if you are planning on using them, you better use them right. Tamara Fruit’s juice commercial was the perfect setting for us to test your juice animation techniques and abilities.

Through advanced particle and fluid dynamic systems, we managed to pull off realistic bursts, bubbles, streams and splashes, and create the kind of fluidity and geometry displacements that look authentic, clients love and could break the laws of physics.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Animation production: Yans Media

Style: Visual Effects, 3D

Creative Direction: Tigran Movsisyan

Motion Graphics: Hakob Gepenyan, Tigran Movsisyan