A 12-month video content strategy to build brand awareness.


Bitstamp, the world's longest-standing cryptocurrency exchange since 2011, is a major force in the industry, facilitating trading between fiat currencies.

As a pioneer in the new technology sector, Bitstamp encountered challenges in explaining complex terms like DeFi and stablecoins. Their blogs, packed with information, were overwhelming for customers. Our mission? To craft informative, engaging, and cool explainer videos that simplify these concepts, aiming to boost customer engagement and understanding.

Creative approach

Firstly, our creative team faced the significant challenge of distilling a vast amount of information into concise, 2-minute videos for each complex topic.

With meticulous attention to detail, we crafted a series of engaging videos to help Bitstamp educate their customers. These videos not only set Bitstamp apart from competitors but also significantly enhanced their brand awareness.

The result? Enhanced SEO, reduced bounce rates, and increased time spent on the website.


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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