Varpet  | Yans Media
Varpet  | Yans Media

How animated explainer videos work throughout your funnel

1. Awareness: Attract new audiences on social media and paid advertising with animated explainers that stop the scroll and spark interest.

2. Interest: Explain your value and why it matters in under 60 seconds, motivating prospects to learn more about your solution.

3. Consideration: Highlight your key differentiators and show why you're the best solution for their specific problem—not just another option.

4. Action: Deliver a clear, persuasive call-to-action that removes hesitation and converts interested prospects into customers or leads.

5. Retention: Onboard new customers smoothly, announce product updates, and keep users engaged with helpful how-to content throughout their journey.

healthcare organization

See our animated explainer videos in action

From SaaS startups to Fortune 500s—strategic videos that actually perform

Oxford Performance Materials

Engaging animated explainer for 3D printed medical implants

Endear Health

Connecting seniors to healthcare with an easy-to-use platform.

PatientMD

Connecting patients to seamless healthcare through blockchain technology.

UCB Cares

Supporting UCB in launching a patient platform that improves care delivery..

VISA

Supporting dentists in enhancing patient trust and treatment acceptance.

Creattie

Telling a personal story that strengthens CaraKit’s brand and trust.

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AdQuick
Animated video for brand awareness with over 600,000 YouTube views.
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Cyclops
Animated explainer with over 550,000 YouTube views and 8× growth in 2 years.
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Databricks
Motion graphics explainer: Making Databricks' complex AI Lakehouse clear for event audiences
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Buglab
Communicating the benefits of white hat hacking on blockchain platforms
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Cross Network
Video journey with 20+ videos that reshaped the funnel.
Varpet by Yans Media
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Varpet
This app explainer video helped Varpet get their first 15000 users
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Gonzo Sports
Introducing fantasy football dynasty leagues to casual players
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Endear Health
Demo platform explainer: Member experience platform for seniors
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Hosteeva
Software animated explainer: Streamlining short-term rental property management

Tilder

ANIMATED EXPLAINER VIDEO COMPANY MVP LAUNCH

The Tilder team needed a SaaS explainer video to explain their groundbreaking podcast summarization platform and secure investor funding—but they had no designs, website, or visual identity yet.
Our animated explainer video company delivered more than animation: we created a compelling 2D explainer video AND designed dashboard wireframes so investors could see the platform in action.
The result? A complete visual story that brought their idea to life and helped close their funding round.

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The Watch Standard

STORY-BASED ANIMATED EXPLAINER FOR LUXURY E-COMMERCE

The Watch Standard's marketing team faced a challenge: explaining their luxury watch resale service to time-pressed, high-net-worth individuals in under 40 seconds. The industry is complex, full of trust issues and logistics concerns.
Our team of experts created a story-driven animated explainer that followed one seller's journey—from sending their watch to receiving payment—making the process crystal clear.
Sophisticated visuals and a refined color palette reinforced the luxury positioning and resonated perfectly with their discerning audience.

Tilder

ANIMATED EXPLAINER VIDEO COMPANY MVP LAUNCH

The Tilder team needed a SaaS explainer video to explain their groundbreaking podcast summarization platform and secure investor funding—but they had no designs, website, or visual identity yet.
Our animated explainer video company delivered more than animation: we created a compelling 2D explainer video AND designed dashboard wireframes so investors could see the platform in action.
The result? A complete visual story that brought their idea to life and helped close their funding round.

 Yans Media Play  Button
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INABIT

ANIMATED EXPLANATION FOR COMPLEX BLOCKCHAIN TECHNOLOGY

The Watch Standard's marketing team faced a challenge: explaining their luxury watch resale service to time-pressed, high-net-worth individuals in under 40 seconds. The industry is complex, full of trust issues and logistics concerns.
Our team of experts created a story-driven animated explainer that followed one seller's journey—from sending their watch to receiving payment—making the process crystal clear.
Sophisticated visuals and a refined color palette reinforced the luxury positioning and resonated perfectly with their discerning audience.

Grata

ANIMATED EXPLAINER VIDEO PRODUCTION FOR B2B SAAS

The Tilder team needed a SaaS explainer video to explain their groundbreaking podcast summarization platform and secure investor funding—but they had no designs, website, or visual identity yet.
Our animated explainer video company delivered more than animation: we created a compelling 2D explainer video AND designed dashboard wireframes so investors could see the platform in action.
The result? A complete visual story that brought their idea to life and helped close their funding round.

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Rotageek by Yans Media
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Rotageek

ANIMATED EXPLAINER COMPANY FOR SIMPLIFYING SAAS PRODUCTS

Rotageek faced a crowded business scheduling software market where even exceptional products struggle to get noticed. Our animated explainer company used bright colors and engaging characters to capture attention immediately, then quickly addressed managers' biggest pain point: hours wasted creating schedules.
We showcased Rotageek's AI-powered predictive coverage alongside ease-of-use benefits. In saturated markets, having great software isn't enough—our video ensured potential customers actually heard the message and understood the value proposition clearly.

3 extras included in all our animated explainer packages

1. Full source files for unlimited repurposing
Advertising Get every design asset from your video—characters, icons, backgrounds—so you can reuse them across presentations, social posts, ads, and any future marketing materials without additional design costs.
2. Alternative ending with different call-to-action
We deliver two versions with different CTAs, so you can test which one converts better on your homepage or use one for your website and another for social media campaigns.
3. Subtitled version ready for sound-off environments
Get a fully captioned version optimized for social media feeds, mobile viewing, and any situation where your audience watches without audio—no extra request needed.
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Proof we don’t just animate
we deliver

Real feedback on transformative animation solutions from our valued customers.

Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.
Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.

FAQ

What is an animated explainer video?
An animated explainer video is a short, engaging video that uses custom animation and storytelling to explain a product, service, or concept.

Unlike live-action videos, animated explainer videos use illustrated characters, graphics, and motion design to communicate your message in a visually compelling way. They typically range from 60 to 90 seconds and are designed to simplify complex ideas and drive viewer action.
What are the different types of animated explainer videos?
There are several types of animated explainer videos, including:

‍•2D Character Animation - Features illustrated characters and storytelling
Whiteboard Animation - Hand-drawn style with sketches appearing on screen
Kinetic Typography - Text-based animation with dynamic movement
Infographic Animation - Data and statistics brought to life through motion
Icon Animation - Simple, minimalist animations using icons and symbols.

At Yans Media, we specialize in custom 2D character animation and motion graphics that brings your brand story to life.
How is animated explainer video different from motion graphics?
While both use animation, animated explainer videos typically feature characters, storytelling, and narrative-driven content, making them ideal for emotional connection and brand personality.

Motion graphics, on the other hand, focus on abstract shapes, data visualization, and technical concepts without characters.

Animated explainer videos are better for consumer-facing brands and storytelling, while motion graphics work well for B2B tech companies and data-heavy content.
Why should businesses use animated explainer videos?
Animated explainer videos are perfect for any size of business because they:

Simplify complex products - Make technical concepts easy to understand
Build brand personality - Create memorable characters and visual identity
Increase conversions - Studies show explainer videos can increase landing page conversions by up to 80%
Work on any budget - More cost-effective than live-action production
Are highly shareable - Animated content performs exceptionally well on social media
Support fundraising - Help investors quickly understand your value proposition
What are the best use cases for animated explainer videos?
Animated explainer videos work exceptionally well for:

SaaS product demos - Explaining software features and benefits
Mobile app launches - Showcasing app functionality and user experience
Homepage hero videos - Capturing visitor attention immediately
Investor pitch decks - Communicating vision and value proposition
Customer onboarding - Reducing support tickets and improving activation
Social media marketing - Creating shareable, engaging content
Email campaigns - Increasing click-through rates and engagement
How do animated explainer videos increase conversion rates?
Animated explainer videos increase conversions by:

Capturing attention - Visual storytelling keeps viewers engaged longer than text
Simplifying decision-making - Clear explanations reduce confusion and hesitation
Building trust - Professional animation signals credibility and quality
Creating emotional connection - Characters and storytelling resonate with viewers
Providing clear CTAs - Videos guide viewers toward the next step

Our clients typically see up to 82% increases in conversion rates after adding animated explainer videos to their landing pages.
How long does it take to produce an animated explainer video?
A typical animated explainer video takes 4-6 weeks from initial brief to final delivery. The timeline breaks down as:

Week 1: Script development and revisions
Week 2: Storyboard creation and approval
Week 3: Style frames and character design
Week 4-5: Animation production
Week 6: Voiceover, sound design, and final delivery

We also offer rush production (3-4 weeks) for urgent launches at an additional fee.
What is the animated explainer video production process?
Our production process follows six clear phases:

Discovery & Brief - We learn about your product, audience, and goals
Script Writing - Our copywriters create a compelling, conversion-focused script
Storyboarding - We visualize the script scene-by-scene
Style & Design - We create custom characters and visual style
Animation - Our animators bring the storyboard to life
Sound & Delivery - We add voiceover, music, and sound effects. You'll have revision opportunities at each major milestone.
Revisions & Final polishing - This is the stage that gives the video its final look.
How many revisions are included in animated explainer video production?
We give 2 free revisions for every stage in the process except for the VO stage, which has one.

Once you approve a stage (i.e. script, style frame, concept, storyboard, voiceover, animation, sound design), any unused revisions are forfeited.

Also, you can get unlimited revisions for an agreed price.
How much does an animated explainer video cost with Yans Media?
At Yans Media, our animated explainer videos start at $4,500 for a 60-second video, offering exceptional value through our talented European production team.
What's included in your animated explainer video package?
Our standard package includes:
•Professional scriptwriting
•Custom storyboard with scene-by-scene visualization
•Original character design and style framesFull animation production
•Professional voiceover (choice of gender and accent)
•Background music and sound effectsMultiple file formats (MP4, MOV) optimized for web and social media
•Full source files for unlimited repurposing
•Revision rounds at each production phase
•Alternative ending with different call-to-action
•Fully subtitled version for sound-off environments
Should I choose 2D or 3D animation for my explainer video?
For most startups and SMBs, 2D animation is the better choice because:

More cost-effective - 3D animation costs 2-3x more
Faster production - 2D can be produced in 4-6 weeks vs 8-12 weeks for 3D
Better for storytelling - 2D excels at character-driven narratives
Proven conversion rates - 2D explainer videos have strong track records

Choose 3D animation only if you need:
•Photorealistic product visualization
•Complex spatial relationships
•High-end brand positioning with larger budgets
What animation style is best for my company?
The best animation style depends on your brand and audience:

Flat design animation - Modern, clean, works well for tech/SaaS startups
Character-driven animation - Best for consumer brands and storytelling
Minimal/geometric animation - Professional, sophisticated B2B positioning
Playful/cartoonish animation - Great for consumer apps and younger audiences
Corporate/professional animation - Ideal for financial services and enterprise

We'll help you choose the right style during our discovery phase based on your brand guidelines and target audience.
What's included in your animated explainer video package?
Our standard package includes:
•Professional scriptwriting
•Custom storyboard with scene-by-scene visualization
•Original character design and style framesFull animation production
•Professional voiceover (choice of gender and accent)
•Background music and sound effectsMultiple file formats (MP4, MOV) optimized for web and social media
•Full source files for unlimited repurposing
•Revision rounds at each production phase
•Alternative ending with different call-to-action
•Fully subtitled version for sound-off environments
Can you match our existing brand guidelines?
Absolutely! We specialize in creating animated explainer videos that seamlessly integrate with your existing brand identity.

We'll use your:
• Brand colors and color palette
• Typography and fontsLogo and visual elements
• Tone of voice and messaging
• Existing character designs (if applicable)If you don't have brand guidelines yet, we can help develop a visual style that becomes the foundation of your brand identity.
Can I use the animated explainer video on multiple platforms?
Yes! Once delivered, you have full commercial usage rights for:
• Your website and landing pages
• Social media (YouTube, LinkedIn, Facebook, Instagram, Twitter)
• Email marketing campaigns
• Paid advertising (Google Ads, Facebook Ads, LinkedIn Ads)
• Trade shows and presentationsInternal training and onboarding
Do you provide voiceover in multiple languages?
Yes! We can provide professional voiceover in:

English (US, UK, Australian accents)
Spanish (Latin American and European)
French, German, Portuguese, ItalianAnd 20+ other languages

We can also deliver versions with subtitles or create fully localized versions with translated scripts and culturally adapted visuals.
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