Make an emotional connection with people
Grab attention, be compelling,
and leave your audience wanting more!
High Quality Animated
Branded Videos Starting at $2000
A branded content video is designed more to “get the word out” than to sell. The idea is to make an emotional connection with your target audience. Picture the iconic ad campaigns for brands like Nike or Apple – corporations that excel in the field. Branded content videos are short, engaging, and work as a first impression for your company. Think of it like a first date – branded content videos should grab attention, be compelling, and leave them wanting more!
Compelling Content that Gets People Hooked.
A branded content video should raise awareness of your company and tell a brand story. Unlike an explainer or sales video, brand videos focus less on features and benefits. The goal is to establish an authentic connection and stir the emotions of your target audience. It’s often the first step of a sales funnel, provoking curiosity to investigate deeper – perhaps leading to an explainer video. A well made branded video content can do more for your company’s profile than any other form of marketing.
Video is projected to make up 80% of online consumption by 2019. Most web apps are programmed to favor video content, and branded video is specifically created to take advantage of this.
In fact, much of what goes into what makes branded content video successful has been tailored from social media analysis. A good marketing strategy will include utilizing the video on a landing page as well as sharing and promoting it on social media.
There are many different ways to create a branded content video, but the most successful videos share the same traits:
- A compelling story
- Short length (usually a minute, never more than two)
- Ties positive emotion to your brand
- Grabs attention
- Long audience engagement (viewers watch most or all of the video)
- Gives an authentic voice to your company
Compelling Content that Gets People Hooked
Typically, our video production process takes 6-8 weeks. This covers:
- Discover, where we learn your goals
- Story conceptualization
- Voice recording and audio mixing
- Video finalization