Why Every Startup Needs An Explainer Video

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Check out our startup video page for more information and video examples.


How Videos Can Help You Introduce And Explain Your Startup

Attention spans are short. And in the digital age, you’re constantly fighting for the attention of potential customers.

Study after study has been put out in the past few years and they all say the same thing — nothing works better than video for hooking attention and conveying a message!

Nowhere is that more important than when you’re introducing your business to the world.

 What Is Startup Explainer Video

An explainer video is a short piece of digital content that informs viewers about your brand, product, or service in an engaging and effective way.

These videos are not meant to be long or focused on selling. Rather, the point is to make an impact on an audience who has never heard of you before.

You don’t want to overwhelm them with facts and features. Instead, you’re giving viewers the main message of your company in a memorable way.

Startup explainer videos also help with conversion numbers.

Here’s why.

1. Explainer Video Is Short And Effective

Based on statistics, 90% of the smartphone and PC users will skip long and boring commercial videos (2 minutes or longer).

So you will only have about 60 to 90 seconds max to share the points of your brand message.

Here’s the deal:

With a custom animated video, you can make it happen by addressing the pain points and suggesting the solution in an engaging way.

2. Short Startup Explainer Video Shows Your Company Image

As a startup, your audience has zero idea of your company image. Folks still don’t know who you are.

If a picture is worth a thousand words, then a video is worth a thousand pictures.

But it goes much deeper than that — every part of the video will give insight to what your business is all about. From the script, to the voice narration, to the visuals, to the colors used, it all gives you an opportunity to tell viewers who you are.

3. Videos Simplify Everything

An animated explainer video can simplify any message that you want to deliver to your audience in less than 90 seconds.

For instance, let’s say you want to introduce a new product. There isn’t much time to explain it in detail before people get bored. Words can be really daunting when you describe something.

Just think of how many times you started reading a product description and thought, “there’s no way I’m reading all that” and gave up.

But with the help of an explainer video, it’s easier to share large amounts of information without the message getting dragged down or lost.


4. Search Engines Love Video

If you want to improve your online visibility, you can’t go wrong with custom animated video.

Current SEO algorithms favor video over any other type of online content. And there’s always a chance your video could go viral.

And, aside from the fact that Google favors video, did you know the second most popular search engine is actually YouTube? Plus, because Google owns YouTube, you may also have noticed when you search for something on Google, YouTube video results show at the top of the page.

That’s no mistake, and you should take advantage of it!

5. Videos Reach The Mobile Users

Explainer videos are very popular for mobile users — they love video. They love watching it, and they also love sharing it.

Let’s be real.

For some folks, it is more convenient to watch videos in a cafe nearby through their smartphone rather than turn their laptop on and wait for it to load.

Most mobile users know the advantages of using their phone for any purpose. Creating your introductory with this type of user in mind has been an effective approach in recent years.

6. Images Speak Louder Than Words

According to Forbes, studies have shown that visuals stick in recipient’s minds far more than any motto or slogan.

For instance, you may remember the face of a popular actor without ever even knowing their name. “Hey, it’s that guy. I like his acting.”

Your audience is exactly the same. Videos, without a doubt, are a much better way to explain your brand to your customers.


7. It’s Entertaining 

People love entertainment. They love it so much that if something is entertaining enough, they don’t even mind if it’s an ad for a product.

Now of course, when you’re targeting the right audience and you’ve got a good video, people are going to be receptive to it. But when it’s also funny, creative, interesting, thought-provoking, or even tugs at the heart, you have the opportunity to reach an even larger audience because viewers will share it.

You don’t want to lose your message in the entertainment, but adding entertainment to your message can be a recipe for success.

8.Increase Your Conversion Rate

A good video will engage a viewer and take them on a journey. That journey will travel through their pain points, introduce your brand or product, and show the viewer the ways your business will solve their problems.

And then, if you’re doing it right, the video journey will end with a strong CTA, or call-to-action. This CTA may push for a sale, but many times it will also direct the viewer to a website or an app download.

When implemented correctly, an animated video CTA will provide the best conversion rates possible for digital marketing.

Read more about startup videos

What questions should a startup video answer

Video For startups-Production Tips For Any Budget

What Are The Best Ways To Use A Startup Video?

We recommend publishing on social media. And if you’re going to boost content from facebook, try to include video because according to research videos grab attention 5 times more.

Also embed on your homepage and track conversion by using marketing-oriented video hosting such as Vimeo and Wistia.

What Free Animation Software Do Startups Use For Their Intro Videos?

We do not know any free tools that look professional. And remember, startup videos should prioritize marketing and then the visuals (video).

This means you need professional marketers on board to create the right message for your video. It isn’t just about “making a video.” It’s about research, finding the right message, creating the right style that will talk to your audience, etc.

What Questions Should A Startup Video Answer?

There are a number of questions your startup video should answer, including:

  • Who you are
  • Your core message
  • Who your target audience is
  • What people can do to take the next step

We’ve written an in-depth article about this that you should check out below.