Varpet is a service that has created an app to take the pain out of finding help for household tasks.
Many businesses love to sell potential customers on the idea that their solution is quick, easy, and painless. Oh, and that it works too, of course. But how do you convey that in an explainer video when everyone says the same thing?
Housework is difficult. Even more difficult is trying to find a professional to do it for you. We used that to create a hook, showing the hero of our story transforming into a detective, emphasizing the challenge of the seeming endless search to find good help. Another secret here is in the script and voiceover. It’s no mistake “”That’s it!” is used multiple times to let the viewer know that yes, when you use Varpet to get a task done, that’s really all it takes.
Animation production: Yans Media
Style: 2d motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Anet Hovhannisyan, Gayane Hakobian, Karina Azizyan
Motion Graphics: Tigran Movsisyan, Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Hakob Gepenyan