Intrapreneurship

Barclays Intrapreneurship is a program that develops and nurtures entrepreneurial qualities for employees within an existing organization.

Challenge

In a world of noise (both physical and digital), how do you stand out from the crowd and get people to pay attention to your message above the rest?

Solution

Sometimes, less is more. Especially in our modern era with so many channels of marketing and advertising pushing their way into our field of vision. That’s why this video from Barclays works so well. There are no busy visuals. No complex ideas to have to stop and think about. No voiceover. Not even any capital letters to distract from the streamlined wordplay. Just a simple, short message that piques curiosity and takes the watcher on a focused journey. The result is a simple message that works because it’s exactly that, simple.